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Understanding the target concept

A target allows you to define one or more URLs on which to deploy your SEO recommendations. We'll be using the target concept in the "SEO Recommendation" application.

Overview of targeting options

Query path

The query path starts with a / and excludes the query parameters

Examples of applications with the "REGEX" option

  1. I want to target all the category pages on my site that have the slug "/cat/category-name" in the URL.
  2. At the target configuration stage in the "SEO Recommendation" application
  3. I select the targeting option: "Query path".
  4. I select the option: "Corresponds to a REGEX".
  5. I add the REGEX in the field: ^\/cat\/([a-z-A-Z-])+
  6. I press the "Enter" key on my keyboard to validate my REGEX

Application examples with the "Equal to"‍ option

  1. I want to target apnea category pages on my site that have the slug "/cat/apnee" in the URL
  2. At the target configuration stage in the "SEO Recommendation" application
  3. I select the targeting option: "Query path".
  4. I select the option: "Equal to".
  5. I add the path to the field: /cat/apnee
  6. I press the "enter" key on my keyboard to confirm my path.

Query URL

Complete URL sent by the browser, including protocol, host name, path and request parameters.

Examples of applications with the "REGEX"‍ option

  1. I want to target all the product pages on my site that have a URL of this type: https//www.mon-site.fr/cat/produit.html?param=valeur
  2. At the target configuration stage in the "SEO Recommendation" application
  3. I select the targeting option: "Query URL".
  4. I select the option: "Corresponds to a REGEX".
  5. I add the REGEX in the field: https\/\/www.mon-site.fr\/([a-z])+\/([a-z-A-Z-]+)\.html\?[a-z]+=([a-z-A-Z-0-9-])+
  6. I press the "Enter" key on my keyboard to validate my REGEX

Examples of uses with the "Equal to" option

  1. I want to target a product page on my site
  2. At the target configuration stage in the "SEO Recommendation" application
  3. I select the targeting option: "Query URL".
  4. I select the option: "Equal to".
  5. I add the URL in the field: https://www.mon-site.fr/cat/produit.html
  6. I press the "enter" key on my keyboard to validate my URL


User agent

The User Agent is a string sent by the browser that identifies the browser and operating system.

Examples of applications with the "REGEX" option

  1. I want to target all the product pages on my site that are viewed from iPhones.
  2. At the target configuration stage in the "SEO Recommendation" application.
  3. I select the "User Agent" targeting option.
  4. I select the option: "Corresponds to a REGEX".
  5. I add the REGEX in the field: \.(iPhone)\.
  6. I hit the "enter" key on my keyboard to validate my REGEX.

Examples of uses with the "Equal to" option

I want to target all the product pages on my site that are viewed from a specific browser.

  1. At the target configuration stage in the "SEO Recommendation" application.
  2. I select the "User Agent" targeting option.
  3. I select the "Equal to" option.
  4. I add the exact User Agent in the field: `Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36
  5. I hit the "enter" key on my keyboard to validate my REGEX.

Customer IP

The Customer IP Address is the unique IP address of the client accessing the website, which can be in IPv4, IPv6 or CIDR format. This information makes it possible to specifically target users or groups of users based on their IP address.

Examples of uses with the "Equal to" option

  1. I want to target all the pages on my site that are viewed from a specific IP address.
  2. At the target configuration stage in the "SEO Recommendation" application.
  3. I select the targeting option: "Customer IP address".
  4. I select the "Equal to" option.
  5. I add the exact IP address in the field: 192.168.1.1.
  6. I hit the "enter" key on my keyboard to validate the IP address.


Remote IP address

The Remote IP Address is the IP address of the remote server accessing the website, which can be in IPv4, IPv6 or CIDR format. This information can be used to specifically target servers or groups of servers based on their IP address.

Examples of uses with the "Equal to" option

  1. I want to target all the pages on my site that are accessed from a specific server IP address.
  2. At the target configuration stage in the "SEO Recommendation" application.
  3. I select the targeting option: "Remote IP address".
  4. I select the "Equal to" option.
  5. I add the exact IP address in the field: 192.168.1.1.
  6. I hit the "enter" key on my keyboard to validate the IP address.


Device

Device specifically targets the type of device used to access the website, whether mobile, tablet or desktop.

Example of use

  1. I want to target all the pages on my site that are viewed from a mobile device.
  2. At the target configuration stage in the "SEO Recommendation" application.
  3. I select the "Device" targeting option.
  4. I select the "Mobile" option.
  5. I press the "enter" key on my keyboard to confirm the selection of the mobile device.

You can combine several targeting options together.