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Prepare your SEO chestnuts in just a few clicks

In this tutorial, you'll learn how to tailor your pages to highlights like Black Friday or Sales, to capture more clicks in record time. Depending on your needs (volume of URLs, level of personalization), you'll be able to use the most appropriate EdgeSEO application.

The tutorial

Level: Easy.
Applications used: Bulk SEO / SEO Recommendation

Bulk SEO

In this tutorial, you'll learn how to manually adapt your key pages in preparation for your chestnuts. Ideal if you have a reasonable volume of URLs to modify and specific content for each URL.


Let's go! We guide you step by step

  1. Log in to the EdgeSEO console
  1. Click on the Bulk SEO application
  2. Download the CSV template proposed in the interface
  3. In the url column, add the URL of the page to be modified (e.g. https://www.url-de-mon-site.fr/produits/hoverboard-black-friday).
  4. In the title column, add a custom title for the event (e.g. 🛍️ -50% off collector hoverboards - Black Friday).
  5. In the meta-description column, enter an event tagline (e.g.: 🚀 Take advantage of Black Friday: our Back to the Future hoverboards at rock-bottom prices).
  6. In the hn-target column, enter the CSS selector for the H1 tag (e.g. h1.titre-promo).
  7. In the hn-content column, write the new H1 (e.g.: 🔥 Black Friday promotion on Back to the Future hoverboards).
  8. Save the file in .csv format
  9. Return to the Bulk SEO application and import your file
  10. Click on "Deploy
  11. Go to the URL to check that the changes are online


SEO recommendation

In this tutorial, you'll learn how to automatically add an event mention to your tags (title, H1...) on all your product pages. It's the ideal way to deploy a simple modification on a large scale.


Let's go! We guide you step by step

  1. Log in to the EdgeSEO console
  2. Click on the SEO Recommendation application
  3. Create a new recommendation
  4. Give your recommendation a name (e.g. Black Friday 2025 - automatically added to products)
  5. Click Next to configure the target
  6. Configure the target on which to deploy your recommendation (e.g. all URLs containing /products/)
  7. Click Next to configure your custom variables
  8. Add custom variables
  9. Click on "Add a variable
  10. Enter an explicit name (e.g. h1) / In CSS Selector, enter the selector for your H1 (e.g. h1.product-title) / Type "Text".
  11. Click Next to configure your SEO recipes
  12. Créez une règle sur la balise title avec la valeur : 🛍️ Black Friday – {{h1}}
  13. Créez une règle sur la balise meta-description avec la valeur : 🛍️ Black Friday – {{h1}}. Livraison offerte, stocks limités !
  14. Créez une règle sur la balise hn avec le sélecteur h1.titre-produit et la valeur : 🛍️ Black Friday – {{h1}}
  15. Click on Save, then on Deploy
  16. Open a product page to check the final rendering