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Open up your faceted pages to indexing

Faceted pages (categories with filters) are often underutilized, even though they offer strong SEO potential. They allow you to capture specific queries like "product + brand" or "product + color." However, traditional CMSs make their indexing complex. In this tutorial 🎓, you'll learn how to easily open these pages for indexing, thanks to EdgeSEO.

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Open up your faceted pages to indexing


Level: Expert.
Applications used : Bulk URL Rewriting / Bulk SEO / Sitemap

This tutorial shows you how to index your faceted pages (category + filters) to capture more SEO traffic. The goal: to gain visibility on key combinations like “product + color + size”… even if your CMS doesn’t allow you to easily create these pages.

Video tutorial

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Step 1: Rewrite faceted page URLs

The first step is to rewrite the URL of faceted pages using the "Bulk URL Rewriting" application.

For example, this URL https://www.my-site.fr/cat/tshirt?color=white&size=xl corresponds to a T-shirt category page with the color filters white and size XL. We want to rewrite it to https://www.my-site.fr/cat/tshirt-white-xl .

  1. Go to the EdgeSEO console
  2. Click on the "Bulk URL Rewriting" application
  3. Download the Bulk template or get the one you're already using
  4. Go to the " BULK URL REWRITING " tab
  5. Dans la colonne <url-source>, ajoutez l’URL que vous souhaitez réécrire.
  6. Dans la colonne <url-rewrite>, ajoutez l’URL telle que vous souhaitez la réécrire.
  7. Dans la colonne <feature-rewrite>, ajoutez « Y » pour activer l’option de réécriture.
  8. Dans la colonnes <feature-replace-url>, <feature-redirection> ajoutez « Y » pour remplacer les liens avec le nouveau lien et mettre en place une redirection 301 de l'URL original avec l'URL réécrite
  9. Export the BULK URL REWRITING tab to CSV
  10. Upload your CSV file to the Bulk URL Rewriting application
  11. Click on the "deploy" button
  12. ... wait a few seconds ⏱️
  13. Go to the rewritten URL to validate that you are accessing it correctly

👉 Discover the documentation for the "Bulk URL Rewriting" application
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Step 2: SEO optimization of the rewritten page

The second step is to optimize the rewritten URL with the "Bulk SEO" application.

Nous allons optimiser les balises <title>, <meta-description>, <canonical>, <meta-robots>, ajouter un texte SEO et renseigner les données structurées sur notre nouvelle URL afin de nous positionner sur le mot-clé cible : « Idée cadeaux combinaison de surf homme».

  1. Click on the "Bulk SEO" application
  2. Download the Bulk template or get the one you're already using
  3. Go to the " BULK SEO " tab
  4. Dans la colonne <url>, ajoutez l’URL réécrite de l’étape 1.
  5. Dans la colonne <title>, ajoutez le contenu de votre nouveau titre.
  6. Dans la colonne <meta-description>, ajoutez le contenu de votre nouvelle meta description.
  7. Dans la colonne <canonical>, ajoutez l’URL réécrite de l’étape 1.
  8. You can also set other columns.
  9. Export the BULK SEO tab of your Google Sheet as a CSV file
  10. Upload your CSV file to the Bulk SEO application
  11. Click on the "deploy" button
  12. ... wait a few seconds ⏱️
  13. Go to the rewritten URL to confirm that your changes have been applied correctly.

👉 Discover the "Bulk SEO" application documentation
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Step 3: Mesh the faceted page

The third step is to mesh your faceted pages with the "Bulk SEO" application. We will add a link to access the rewritten URL on the unfaceted category homepage.

  1. Click on the "Bulk SEO" application
  2. Download the Bulk template or get the one you're already using
  3. Go to the " BULK SEO " tab
  4. Dans la colonne <url>, ajoutez le lien de la page sur laquelle vous souhaitez ajouter le lien vers la nouvelle page réécrite.
  5. Dans la colonne <html-target>, ajoutez l’emplacement dans la page où vous souhaitez ajouter le lien.
  6. Dans la colonne <html-content>, ajoutez le code <html> de votre lien.
  7. Export the BULK SEO tab of your Google Sheet as a CSV file
  8. Upload your CSV file to the Bulk SEO application
  9. Click on the "deploy" button
  10. ... wait a few seconds ⏱️
  11. Go to the URL to confirm that the link has been added to the page

👉 Discover the "Bulk SEO" application documentation
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Step 4: Submit the faceted URL in a sitemap

The last step is to create a sitemap. We'll create a sitemap and submit it to Search Console to "try" to speed up the indexing of new URLs.

  1. Go to the EdgeSEO console
  2. Click on the "Sitemap" application
  3. Create a new sitemap and add XML content with your new URLs
  4. Retrieve the URL from the Sitemap application and submit it to Google Search Console

👉 Discover the "Sitemap" application documentation

That's it, we've seen in this tutorial how to open faceted pages for indexing.

This is a simple example to show you the steps to follow and the applications to use.

If you have any questions, please don't hesitate to contact us.

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